The internet knows almost everything — but finding the right answer isn’t easy. In Yandex Browser, Alice AI appears on the right and understands the page you’re viewing. Need help? Look to your right. I led the campaign’s creative direction and art direction, taking a hands-on role in AI production to turn this simple message into five films. Together with the director and AI team, I developed and refined the visuals entirely through AI — with no sets, locations, actors or even catering. The last one we slightly regret.

2026